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Research papers

From purchasing and consuming habits to basic underlying attitudes

Consequently, it is in order to offer the Marketing man better criteria for the definition and the recognition of a target group that various surveys have described readers, radio listeners, TV-viewers: - according to their main interests or...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Author: Jean Quatresooz
June 15, 1973
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Citation

Quatresooz, J. (1973a, June 15). From purchasing and consuming habits to basic underlying attitudes. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-purchasing-and-consuming-habits-to-basic-underlying-attitudes


Research papers

The SOFRES 10,000

Consumer panels have by this time become a relatively classical device for investigating buying habits in the field of mass-consumption goods: it occurred to us that a rather different type of panel could be devised with a view to checking on sales...

Catalogue: Seminar 1972: Panels
Author: Y. Lambert
Company: KANTAR TNS Malaysia
June 15, 1972
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Citation

Lambert, Y. (1972a, June 15). The SOFRES 10,000. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-sofres-10-000


Research papers

Trends in buying habits in relation to the planned dispersion of shopping centres

The aim of the survey we are about to describe, was to assess the present situation with regard to the buying habits adopted by families resident in the Greater Paris area and to outline likely future developments in this field. We shall deal with...

Catalogue: ESOMAR/WAPOR Congress 1967
Authors: A. Desjonqueres, R. Jeanteur
August 1, 1967
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Citation

Desjonqueres and Jeanteur (1967a, August 01). Trends in buying habits in relation to the planned dispersion of shopping centres. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/trends-in-buying-habits-in-relation-to-the-planned-dispersion-of-shopping-centres


Research papers

Trends in buying habits in relation to the planned dispersion of shopping centres (French)

The aim of the survey we are about to describe, was to assess the present situation with regard to the buying habits adopted by families resident in the Greater Paris area and to outline likely future developments in this field. We shall deal with...

Catalogue: ESOMAR/WAPOR Congress 1967
Authors: A. Desjonqueres, R. Jeanteur
August 1, 1967
×

Citation

Desjonqueres and Jeanteur (1967a, August 01). Trends in buying habits in relation to the planned dispersion of shopping centres (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/trends-in-buying-habits-in-relation-to-the-planned-dispersion-of-shopping-centres-french-